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of talks us through his top 5 tips on maximizing your mobile marketing strategy. It ties in with our tips on targeting and has a good foundation. I might add in the step of testing you ads for effectiveness (A/B Testing) and ad type as a consideration for your mobile strategy. Banner vs interstitial vs video are all key factors on who will engage with your ad.

  1. Use proper keywords
  2. Prioritize sales and special offers
  3. Include contact information
  4. Be compatible
  5. Utilize hyperlocalized marketing

Read his full article on 5 ways to maximize your mobile marketing strategy by following the link below.