Brett Relander of entrepreneur.com talks us through his top 5 tips on maximizing your mobile marketing strategy. It ties in with our tips on targeting and has a good foundation. I might add in the step of testing you ads for effectiveness (A/B Testing) and ad type as a consideration for your mobile strategy. Banner vs interstitial vs video are all key factors on who will engage with your ad.
- Use proper keywords
- Prioritize sales and special offers
- Include contact information
- Be compatible
- Utilize hyperlocalized marketing
Read his full article on 5 ways to maximize your mobile marketing strategy by following the link below.