Likes, visits, clicks, followers, engagements, conversions and the list seriously goes on and on. There are so many ways to get in front of your audience; but, the word audience is a keyword that should stay front of mind. Are social ads still worth it, the answer to that starts with your keyword - audience.
Within the paid advertising space; because that is what we are utilizing here to draw out our point, social ads are at the top of their game. If you are nowhere else online, if you are only dipping your toe in a little puddle of online marketing; social ads are worth it for you.
Jay Baer says;
“Focus on how to be social not on how to do social.” –Jay Baer
Understanding this quote and then applying it to everything you do on social can make or break your efforts. Too many times, people head up their paid strategy on social with the ‘do’ mentality and all else is left in the wind. There is a sense of “why aren’t my ads doing well”, why am I paying so much for clicks” and “why isn’t anyone clicking on my ad. If you are doing social and not being social even within your ads, they will NOT perform well, they may not even perform.
Social is social for a reason, organically it is a place that we go to talk about what means something to us. What is going on in our lives, where we want to go, maybe even brands that intrigue us. We are quick to show our pictures, our food and our new toys. So, why should it be different when we are on social with our paid content? My answer to you and to that question; it should NOT be different.
Use those social skills
- Find your voice (http://mklnd.com/2bFQilH)
Is it fun and whimsical, is it artsy and hip, is it rock and thrill or is it something completely different? No matter what your tone find it in the organic and owned space and let it transfer into the paid.
- Engage, engage and engage
Even in the paid space have a plan for engaging with those that have engaged with your ad. One of the cool things about social ads is that you can get engagement flowing both ways.
- Know your audience
Knowing who it is that you are speaking to is a huge part of social, don’t get ignored.
Understand your platforms
“When using social media channels, keep in mind that consumers go to Facebook and LinkedIn with different goals and mindsets.”
Social media examiner speaks to understanding your platforms a bit in the article referenced here. Understanding those platforms and the audience that is on each one is key to performing well, also what is it that the audience is looking to consume on specific platforms.
Tell your story and tell it well; tell it to the audience that you are trying to reach, in the right place at the right time.
“Today, getting people to hear your story on social media, and then act on it, requires using a platform’s native language, paying attention to context, understanding the nuances and subtle differences that make each platform unique, and adapting your content to match.”
– Gary Vaynerchuk
No matter what others are saying to you at this point on your marketing efforts, social media and internet marketing has made it easier and cheaper for many organizations to market their businesses.
Social ads are definitely worth it; they are worth the time, money and effort that everyone puts into them. As I have said – using them correctly is actually the key to them being worth it. Understand what it is that you are trying to accomplish and then go and hit the social sites with everything you have got.
Do you have a cool story about social ads? How you have executed them? What makes them work for you and work well? Leave a message in the comments, we would love to chat about your accomplishments.