‘Tis the season for holidays deals!
It’s finally here… the day we’ve all been waiting for.. Retargeting Tuesday!
Black Friday breaks sales record this year reaching a new all-time high of $3.34 billion. That’s not the only impressive stat of the day, it seems more people opted out of the crowds and bustling lines which resulted in a 21.6% increase in online spend as well.
Even with these groundbreaking numbers, there is still a lot of shopping left on people’s gift giving lists.
So for the potential 68.81% of people that browsed online but didn’t make a purchase Friday or yesterday... today is for them.
Due to the spike in online shopping this holiday season, digital retargeting is a great place for your business to be to recapture abandoning visitors to your sites.
What is retargeting?
Retargeting is an effective awareness and conversion optimization tool that uses an algorithm code to track your audience throughout their online experiences.
Simply put, retargeting is an online advertising tool that can help you keep your brand in front of bounced traffic after they leave your website without taking a desired action such as making a purchase or filling out a form.
Why should I retarget consumers?
- User is already pre-qualified due to past interest, search, and/or visit
- 26% of users return to complete a purchase with retargeting efforts
- 70% of site traffic who are retargeted with online display ads are more likely to convert
- Can be a very effective retention tool by staying on the consumer’s front of mind
How should I retarget?
Maybe you don’t normally retarget or place digital ads but you practice email marketing efforts...whatever your current strategy is, this is a great tool to move your customers down the sales funnel. Delivering the appropriate messaging to your target in multiple touch points along their digital journey helps your brand gain relevant awareness, consistency, and therefore better results.
So, complimenting a retargeted reminder email with an online display ad using retargeting methods such as placements on websites your audience may also visit, is an effective approach to enhance your marketing strategy.
Depending on your objectives and line of business, it is recommended to deliver a base frequency of 1-2 ads per week to your audience.
Remember, retargeting is its own form of online advertising, therefore, needs to be optimized accordingly. Whether your goal is conversions or brand awareness, make sure you achieve consistency with your goal, creatives, landing pages, ad spend and daily optimization.
Feel like you may have missed the holiday mark? ---don’t worry, per ShopperTrak, 8 out of the 10 busiest shopping days of the year will be in December.
If digital retargeting sounds like something that would benefit your brand’s marketing strategy, remember that we’re here to help! Our digital experts at JMC Brands understand the importance of reaching your audience and can help find the perfect strategy that makes the sense for both your organization and audience.