by Roy Browning | Oct 15, 2018 | Advertising, Business Acumen
Banner ads are everywhere, but do they still work? If you're interested in the podcast on this topic, scroll to the bottom of this post. With the rise of social advertising and conversion conversations many people skip over the humble display banner ads as though...
by Roger Browning | Aug 16, 2017 | Advertising
Facebook is the foremost leader in online usage, there is no contention that Facebook is a smart advertising choice for anyone—including the military. But, the demographics of Facebook’s users are changing. It used to be said that FB had more online users than...
by Nate Manns | Aug 9, 2017 | Advertising, Online marketing
Ad fraud could have wasted over a third of your marketing budget last year. A study by ANA consisting of over 1,300 campaigns and found the average cost in bot traffic was 10 million dollars per participant! But don’t abandon your Facebook and Google Adwords just yet....
by Dan Brown | Jul 11, 2017 | Advertising, Online marketing
The online ad experience leaves a lot to be desired. The majority of humans are fed up with advertisers. Why? Constant harassment and intrusion into your online experience! It annoys everyone with a pulse. We have to realize that online advertising pays for many...
by Roy Browning | Jul 5, 2017 | Advertising, Tips & Tricks
You are NOT your audience. What The Customer Wants... Target marketing is the art and science of selecting the right audience for your advertising. It is the process of making sure your message is delivered to someone who wants or needs to hear it. It doesn't always...
by Dan Brown | Apr 21, 2017 | Advertising, Online marketing, Uncategorized
As Flash become obsolete when the major browsers like Chrome and Mozilla Firefox stopped their support for Flash content, it changed the reality of display ad creation. Believe it or not, there are still agencies and shops that are offering services for Flash display...
