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Fake It Till You Earn It (Part 3)

In the last installment we talked about the 5 reasons why we fake it. Today we are going to dive into the 4 Steps To Earning It. It is important to note that these four steps help differentiate between activity and productivity. Anyone can run one hundred miles per...

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Fake It Till You Earn It (Part 2)

After posting the article The Line Between Faking It and Earning It we had a lot of conversations about diving deeper into that topic. From it, I had the opportunity to present at a FEBE3 meeting and share some more about what it means to earn it and when you stop...

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HTML5 Ads - Everyone Needs To Use Them

As Flash become obsolete when the major browsers like Chrome and Mozilla Firefox stopped their support for Flash content, it changed the reality of display ad creation. Believe it or not, there are still agencies and shops that are offering services for Flash display...

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Advertising Industry Current State & Pain Points

Before banner ads and online advertising for that matter, the Internet's usage was limited to being a hub for efficient communication and information databases. Next, the Internet evolved into a marketplace with the development of eBay.com. This led to the realization...

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5 Lessons for Strong Partnerships

What is a partnership? By definition, according to the Merriam-Webster dictionary, a partnership is two people joining together to form a legal relation existing between two or more persons contractually associated as joint principles in business. Boring!! Well, what...

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Gary Vaynerchuk, Snapchat and Mark Cuban at SXSW

So many sessions, so many people and so much to do! It's important to slow down here at SXSW, and take it all in. So I decided to give a 10,000 foot view into some of the things I took from a couple of my sessions and experiences over just the first 4 days of a 9 day...

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Content Upgrades? In-Line CTA's?

Let's say that you get 100,000 site visitors per month on your online store. Truly not an unattainable number, though a bit higher than average because the numbers work out better for the math we're going to do in a second. Now, which is easier? A 50,000/mo increase...

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Leadership Authority

“I’m the boss, I don’t have to tell you where I am going. Now get back to work.” I will never forget that day in the spring of 2001 when I was staring down a co-worker who accused me of not working when I was leaving my desk to run to the restroom. Taking a potty...

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Digital Media Buying Is a Specialist Skill

I am amazed at the number of “Digital Agencies” in market today. I am even more amazed at how far the spectrum runs between one to another. All falling under one giant umbrella, we are all digital marketers. There are some complications when we all call ourselves the...

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