Check in officially opens for all attendees.

Join us as we kick off the party with a high energy welcome, meet our MC for the evening and interview Brad Hunstable (Founder of USTREAM and Linear Labs).

If you have an All Access Pass, make sure to stop by the VIP Lounge to get some premium snacks and soft drinks. 

**All Access Pass Required

(Upgrade your pass at the Proshop)

It's time to get the party started! 

Carlos Gil (Entrepreneur, Brand Marketing Executive, Start-up Founder, and Public Speaker) will highlight the key take away of his book, the end of marketing:

Social networks are the new norm and traditional marketing is failing in today's digital, always-on culture. Businesses across the world are having to face up to how they remain relevant in the choppy waters of the digital ocean. In an era where a YouTube star gets more daily impressions than Nike, Coca-Cola and Walmart combined, traditional marketing as we know it is dead.

He’s moving on from Fyre Festival and focusing on building his tech empire whereby social media is cutting out the middleman between fans and celebs, hear from rapper, actor, and producer Ja-Rule in an intimate fireside chat moderated by Carlos Gil, entrepreneur and author of “The End of Marketing.” Gain first-hand knowledge about the perils of influencer marketing and how working with the wrong influencers can be detrimental to your brand and gain insight into how Ja Rule is reinventing himself post-Fyre Festival.

After this session, you’ll be able to:
• Gain first-hand knowledge about the perils of influencer marketing
• Learn effective tactics for responding to crises that erupt on social media
• Hear how Ja Rule is rebuilding his personal brand post-Fyre Festival

*Also, join Ja Rule at our Closing Reception at the Foundation Room!

Matthew Capala, Alphametic:

Most marketers rely on analytical thinking to optimize websites. However, big data is most useful when applied to understand – and optimize for – the basic human psychological biases and triggers that influence not only every action on your website, but also how modern algorithms read and rank your content for SEO. Today’s digital landscape is indexed by robots forged to understand how humans think – from intention to satisfaction. In a world where the Internet user’s attention span is shorter than that of a goldfish, it’s crucial to learn the newest ways to optimize your website.

After this session, you will be able to:

• Discover the key cognitive psychological biases and conversion triggers that affect your website visitors’ decision making
• Replicate dozens of examples from some of the biggest brands to master the key principles of website persuasion
• Upgrade your SEO game by optimizing for Google’s RankBrain, which uses AI and machine learning to better understand basic human instincts and behaviors
• Use content to position your brand as a trusted authority in your field to reduce friction using the Google’s E-A-T method

Stretch your legs, visitor our exhibitors, check out the Proshop, network with fellow attendees, talk with some of the speakers, or just sit back and relax. Or just run to the bathroom as fast as you can, because programming will resume in 10 minutes!

Shila Morris & Kay Salerno (Owners, Squeeze In Restaurant Group) will share how to:

• Scale your brand without loosing your "secret sauce" in the process
• Get smart about creating content for ads and organic media
• Mobilize your workforce to champion your brand on your behalf
• Learn the formula for driving attention in social media

Ty Heath (Global Lead-Market Development, LinkedIn) will take us through how to:

• Explore insights on sales & marketing orchestration
• Create effective content for ABM & social selling on LinkedIn
• Use focused strategies to engage prospects on LinkedIn

Mike Clum (President, Clum Creative) will explore how to:

• Identifying what videos to make
• Budgeting for & building a video team
• How to make videos in-house, quickly and cost effectively
• Launching & measuring results
• 2020's Growth Opportunities

Grab a tasty boxed lunch and get back to the fun.*

*Meal Pass required

(Upgrade your pass at the Proshop)

Hotel checkout is 11:00am unless you request late checkout from the front desk.