Event Details | Schedule | Speakers | Register
Sept 30 - Oct 2 2019 | Cleveland, Ohio

MAJOR ANNOUNCEMENT:
Ja Rule Added To The Speaker Line-Up!!!

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Unleash The Digital Rockstar From Within!

The industry demanded a better way to buy digital media, and we built it. Now we’re offering a better way to learn digital media!

The Adapted Digital Media Summit is high-energy, fast-paced and full of content. From motivational speakers to inspire you, industry leading experts to teach you, and social activities for industry collaboration – you’re going to be surprised how much you can grow in just two days.

Join us September 30 – October 2nd at the stunning Hilton Downtown Cleveland!

Keynote Speaker - Carlos Gil

Carlos Gil is the author of The End of Marketing: Humanizing Your Brand in the Age of Social Media and AIan international keynote speaker, and award-winning digital storyteller with over a decade of experience leading social media strategy for global brands including LinkedIn, Winn-Dixie, Save-A-Lot and BMC Software. A first-generation Latino-American, Gil’s work has been featured by CNNMoney, Harvard Business Review, Inc., Entrepreneur Magazine and Social Media Examiner. Presently, Gil is the CEO and founder of Gil Media Co., a full-service digital marketing firm based in Los Angeles, which works with Fortune 500 clients.

All Attendees will receive a free copy of his new book! 

Not attending? Click Here to Pre-Order the book!

(Trailer) The End of Marketing

Special Guest - Ja Rule

He’s moving on from Fyre Festival and focusing on building his tech empire whereby social media is cutting out the middleman between fans and celebs, hear from rapper, actor, and producer Ja-Rule in an intimate fireside chat moderated by Carlos Gil, entrepreneur and author of “The End of Marketing.” Gain first-hand knowledge about the perils of influencer marketing and how working with the wrong influencers can be detrimental to your brand and gain insight into how Ja Rule is reinventing himself post-Fyre Festival.

Meet Our Speakers

Christine Lobas
Christine Lobas

Founder-CEO, Studiothink

MC 

Ty Heath
Ty Heath

Global Lead-Market Development, LinkedIn

Brad Hunstable
Brad Hunstable

Founder, USTREAM

Damion Chatmon
Damion Chatmon

Sr Director Emerging Technologies, Cleveland Cavaliers

Diane Sidden
Diane Sidden

Global Digital Marketing, Cisco

Brian Rogers
Brian Rogers

Partner - COO, FL+G Agency

Emmett Golden
Emmett Golden

Co-Host, ESPN Cleveland

Jeremy Zimmer
Jeremy Zimmer

Sr. Director Digital, Cleveland Browns

Matthew Capala
Matthew Capala

Founder & Managing Director, Alphametic

Shila Morris and Kay Salerno
Shila Morris and Kay Salerno

Owners, Squeeze In Restaurant Group.

Mike Clum
Mike Clum

President, Clum Creative

Dave Murray
Dave Murray

Customer Experience Consultant, DiJulius Group

Dallas Thompson
Dallas Thompson

Sr. Account Director, Sensis

Christina Garnett
Christina Garnett

Founder/Digital Strategist, Marketing Media Maven

Adam Tyler Smith
Adam Tyler Smith

Business Coach

Joe Manns
Joe Manns

VP, JMC Brands

Roy Browning
Roy Browning

President, JMC Brands

2019 Schedule

Monday September 30

8:30 AM - Airport Shuttle Begins

*Make sure to register for the shuttle service when you purchase your summit pass. 

4:00 PM - Check-In

Check in officially opens for all attendees.

5:00 PM Welcome Party & Keynote

Join us as we kick off the party with a high energy welcome, meet our MC for the evening and interview Brad Hunstable (Founder of USTREAM and Linear Labs).

6:00 PM - Opening Reception

Our opening reception starts with our awards ceremony for our very special affiliates.

6:30 PM Welcome Reception

This is your chance to meet the hosts, speakers, and fellow attendees in a casual but fun environment before dinner.

7:00 PM - Welcome Dinner*

It's time to eat some great food! Join us for dinner in the dining hall.*

*Meal Pass Required

Tuesday October 1

8:00 AM - Networking Breakfast*

Grab a light breakfast and a Cup of Joe while you meet more of your fellow attendees! 

*Meal Pass required

(Upgrade your pass at the Proshop)

8:00 AM - VIP Lounge Opens**

If you have an All Access Pass, make sure to stop by the VIP Lounge to get some premium snacks and soft drinks. 

**All Access Pass Required

(Upgrade your pass at the Proshop)

8:45 AM - Morning Welcome

It's time to get the party started! 

9:00 AM - Keynote: The End of Marketing - Carlos Gil - Gil Media

Carlos Gil (Entrepreneur, Brand Marketing Executive, Start-up Founder, and Public Speaker) will highlight the key take away of his book, the end of marketing:

Social networks are the new norm and traditional marketing is failing in today's digital, always-on culture. Businesses across the world are having to face up to how they remain relevant in the choppy waters of the digital ocean. In an era where a YouTube star gets more daily impressions than Nike, Coca-Cola and Walmart combined, traditional marketing as we know it is dead.

9:30 AM - Through the Fyre: A Fireside Chat with Ja Rule

He’s moving on from Fyre Festival and focusing on building his tech empire whereby social media is cutting out the middleman between fans and celebs, hear from rapper, actor, and producer Ja-Rule in an intimate fireside chat moderated by Carlos Gil, entrepreneur and author of “The End of Marketing.” Gain first-hand knowledge about the perils of influencer marketing and how working with the wrong influencers can be detrimental to your brand and gain insight into how Ja Rule is reinventing himself post-Fyre Festival.

After this session, you’ll be able to:
• Gain first-hand knowledge about the perils of influencer marketing
• Learn effective tactics for responding to crises that erupt on social media
• Hear how Ja Rule is rebuilding his personal brand post-Fyre Festival

*Also, join Ja Rule at our Closing Reception at the Foundation Room!

10:00 AM - The Psychology of A Website: Optimize for Cognitive Biases, Conversion, Triggers, and Google’s RankBrain - Matthew Capala - Alphametic

Matthew Capala, Alphametic:

Most marketers rely on analytical thinking to optimize websites. However, big data is most useful when applied to understand – and optimize for – the basic human psychological biases and triggers that influence not only every action on your website, but also how modern algorithms read and rank your content for SEO. Today’s digital landscape is indexed by robots forged to understand how humans think – from intention to satisfaction. In a world where the Internet user’s attention span is shorter than that of a goldfish, it’s crucial to learn the newest ways to optimize your website.

After this session, you will be able to:

  • Discover the key cognitive psychological biases and conversion triggers that affect your website visitors’ decision making
  • Replicate dozens of examples from some of the biggest brands to master the key principles of website persuasion
  • Upgrade your SEO game by optimizing for Google’s RankBrain, which uses AI and machine learning to better understand basic human instincts and behaviors
  • Use content to position your brand as a trusted authority in your field to reduce friction using the Google’s E-A-T method
10:30 AM - Break

Stretch your legs, visitor our exhibitors, check out the Proshop, network with fellow attendees, talk with some of the speakers, or just sit back and relax. Or just run to the bathroom as fast as you can, because programming will resume in 10 minutes!

10:50 AM - Scaling Facebook: Shifting as you grow from one location to many - Shila Morris & Kay Salerno - MarketSmart

Shila Morris & Kay Salerno (Owners, Squeeze In Restaurant Group) will share how to:

  • Scale your brand without loosing your "secret sauce" in the process
  • Get smart about creating content for ads and organic media
  • Mobilize your workforce to champion your brand on your behalf
  • Learn the formula for driving attention in social media
11:20 AM - LinkedIn on LinkedIn: How to combine account based marketing and social selling - Ty Heath

Ty Heath (Global Lead-Market Development, LinkedIn) will take us through how to:

  • Explore insights on sales & marketing orchestration
  • Create effective content for ABM & social selling on LinkedIn
  • Use focused strategies to engage prospects on LinkedIn
11:50 AM - Video Content: Traditional vs Online - There's a BIG Difference - Mike Clum

Mike Clum (President, Clum Creative) will explore how to:

  • Identifying what videos to make
  • Budgeting for & building a video team
  • How to make videos in-house, quickly and cost effectively
  • Launching & measuring results
  • 2020's Growth Opportunities
12:20 PM - Lunch*

Grab a tasty boxed lunch and get back to the fun.*

*Meal Pass required

(Upgrade your pass at the Proshop)

1:05 PM - Digital in "The LAND" of Pro Sports - hosted by ESPN Cleveland - Cavs, Browns, Indians

Join us for a unique look into Cleveland sports as Emmett Golden moderates a panel from the Cleveland Browns (Jeremy Zimmer, Sr. Digital Director), Cleveland Cavs (Damion Chatmon, Sr. Director Emerging Technologies), and the Cleveland Indians.**

**Indians schedule dependent on the playoffs.

1:50 PM - Building real relationships in a digital world for business development brand awareness - Brian Rogers - FL&G

Brian Rogers (Partner - COO, FL+G Agency) will take us through:

  • Hacking Attention Causally
  • Reverse Engineering New Relationships
  • Using Content as a wingman
2:20 PM - Content Marketing: Your audience decides if your content is good! - Christina Garnett

Christina Garnett (Founder/Digital Strategist, Marketing Media Maven) will discuss:

  • Audience research: How to understand your audience so you can create content they want to see and engage with
  • Learn to love an audit: Learn what content performs best for your audience
  • Plant seeds on the path: How to use content to guide your customer into a deeper relationship with your brand
2:50 PM - Leveraging Facebook Ads to Strengthen Customer Relationships - Adam Tyler Smith

Adam Tyler Smith (Business Coach) will help us:

  • Learn how to build a relationship with potential clients prior to pitching them on your product or service.
  • Learn how to use Facebook Ads as a full sales funnel.
  • Continue relationships even after customers have purchased to encourage repeat business.
3:20 PM - Break

Here's another chance to stretch your legs and take a quick break for 10 minutes before we resume our intense sessions. 

3:35 PM - Understand Your Audience: Become a Programmatic Rock Star - Diane Sidden - Cisco

Diane Sidden (Global Digital Marketing, Cisco) will teach us to:

  • Learn key elements of identifying and understanding your audience​
  • Understand the programmatic process and the role of AI​
  • The importance of user intent and how to develop rock star content
  • The five do’s and don’ts when implementing programmatic advertising
4:05 PM - Multicultural Marketing: How it Applies to an Online Audience - Dallas Thompson - Sensis

Dallas Thompson (Sr. Account Director, Sensis) will guide us in:

  • Defining “culture”
  • The importance of “context” to content
  • Missteps and how to avoid them
  • Case Study – Reaching Niche markets effectively (FDA – Real Cost Smokeless Tobacco)
4:35 PM - Customer Service Revolution - Dave Murray

Dave Murray (Customer Experience Consultant, DiJulius Group) will level up our customer service through:

  • Increasing your Team's service aptitude
  • Minimizing your companies' negative cues
  • Building better relationships
5:25 PM - Closing Ceremony

Join us as we close out the 2019 Adapted Digital Media Summit.

6:00 - Closing Reception**

After the party is the after party. If you hold an All Access pass you're invited to a one of a kind closing reception at the Foundation Room of The House of Blues. Hang out with Ja Rule, Carlos Gil, and some of the other speakers and the JMC team as we celebrate the summit, our new knowledge, and our new connections!

**All Access Levels Are Invited To Join Us!!

Wednesday October 2

6:30 AM - Airport Shuttle Begins

If you purchased the shuttle option, the shuttle will begin trips to the airport at 6:30am. The shuttle will be at the hotel every 30 minutes.

11:00 AM - Hotel Checkout

Hotel checkout is 11:00am unless you request late checkout from the front desk.

1:00 PM - Airport Shuttle Ends

Last trip to the airport is at 1:00pm.

Exclusive ALL-ACCESS Perks 
for Community Members!

Conference Admission, Meals, and Hotel are all included with a paid Affiliate Membership plus access to the VIP Lounge, Members only reception, and more by joining the community!

T-Shirt

$20

Pre-Order. Limited Stock.

Stickers

$6

Order Online Or at Event

Notebook

$15

Pre-Order. Limited Stock.

Register Here!

Choose a registration option below. You can combine admission types and select add-ons by clicking on the dropdown arrow on the item and selecting your quantity. Hurry and buy your pass today so you are guaranteed a spot!

You can buy tickets by choosing an option below or by clicking on the button which will take you to Eventbrite to purchase.

*All sales are final. Tickets are non-transferable and non-refundable. 

Where It's At

100 Lakeside Ave E
Cleveland OH 44114

Hilton Cleveland

Get in Touch

Do you have questions about the event or the Affiliate Program? Feel free to reach out by using the form here or by Contacting Us

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